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Tanning Wipes, Cool Toned Bronzer and Solutions to Postpartum Body Odor Drive Google Searches: Spate

Summer may be in the rearview mirror, but consumers continue to seek that sun-kissed glow.

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By: Lianna Albrizio

Associate Editor

With summer in the rearview mirror, consumers continue to seek that sun-kissed glow, but aren’t depending on the sun to get it. Rather, tanning wipes. According to Spate, there are an average of 3,700 searches every month in the US for tanning wipes. This is low volume relative to other suncare and tanning products, and there has been +22.5% growth in searches since last year. At present, there is medium competition, with two market leaders: L’Oreal and Kate Somerville.    The tell-tale ...

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